About Snoozebaby
Feel the effect
For almost 20 years, Snoozebaby has been an ambitious brand with a strong position in the Dutch baby and toddler market, and we're gaining recognition abroad every day. Our ultra-soft, functional, safe, and playful baby textile accessories—based on our own label concept—touch hearts all over the world.
Many babies and toddlers can't live without our labels and soft fabrics. They're wonderful to touch, fidget, and play with. While they're doing this, their fine motor skills and sense of touch are stimulated. Our products offer comfort, fun, and security—just by cuddling with them.
Our fabrics
Our products are made from the finest fabrics. These absorb mom or dad's body scent, providing an added sense of safety and security. The familiar labels vary in size, color, and texture. We use materials such as satin, silk, ribbed knit, and velvet. Every baby discovers their favorite label.
All our products are CE-certified and comply with the latest European toy guidelines (EN71) and US guidelines (ASTM, REACH), among others. Our Turkish manufacturer is BSCI-certified and works exclusively with OEKO-TEX®-certified fabrics.
Designed in the Netherlands, loved everywhere
Our collections are designed and developed in Amsterdam. We work with an international network of partners who make our products available worldwide. Snoozebaby can be found in online and offline baby stores, luxury department stores, toy and gift shops, home décor boutiques, and bookstores.
All our products are handmade with the utmost care and dedication. However, we recommend checking the labels after every wash.
Our story
The idea for our labels originated in 2004, when a premature baby with a difficult start found peace and comfort in the touch of soft fabrics. Fiddling with the fabric relaxed him, he stopped crying, and he fell peacefully asleep. This insight formed the basis for the first Snoozebaby comforter in the Netherlands: Sweet Dreaming.
What began as a solution for one child quickly grew into a gap in the market. Snoozebaby is now an international brand that continually expands its collection with accessories that offer comfort and fun and enhance the entire nursery.
The distinctive character
Our greatest difference lies in the softness of our fabrics and the recognizable labels – which you'll find on all our products. All our accessories offer peace and comfort: from cuddle cloths to plush toys and from sleeping bags to footmuffs.
By feeling, fidgeting, thumb-sucking, and stroking the soft fabrics and labels, babies create their own comfort zone. The soft materials have a calming effect, making it easier for babies to fall asleep or stay calm longer in the car or stroller.
Feeling all the labels stimulates the sense of touch and promotes fine motor skills. Happy baby, happy parents.
Our designs
At Snoozebaby, we design and develop our collection with meticulous attention to detail. We know that parents love to prepare everything for their little one during pregnancy: a beautifully made bed, freshly washed clothes, a cozy nursery, and often a cozy corner in the living room where the baby feels safe, can play, and develop.
This is the guiding principle behind our products. We playfully combine materials, shapes, colors, and patterns. Our designs ensure that products are clearly recognizable as Snoozebaby and easy to combine.
Our colorways align with the latest trends, ensuring our products combine beautifully with other brands. The base fabrics are soft and as natural as possible. The added details, such as the unique textured labels, add a playful touch and invite you to touch and explore.