This research mainly analysed if the labels on the Sweet Dreaming had a calming and comforting effect. In other words: do our labels on the Sweet Dreaming have an added value in comparison to similar products without labels (Dummy). One of the conclusions that can be drawn is that labels on the Sweet Dreaming definitely have an added value to its user (a baby or toddler).
Specific features such as “calming” and “comforting” have been looked into. We concluded that these features are differently judged by the users; though the calming effect is repeatedly recognized.
Table 1 shows that “calming” is the most important reason for using the Sweet Dreaming and the Dummy. On the matter of comforting the opinion differ. You can see from table 1 that only 4 respondents find comforting the most important function of the Sweet Dreaming.
Table 1: The amount of respondents that used the answer agree” on the question if the words match the subscription on the Sweet Dreaming.
However, an earlier question in the research was to name more different functions of the Sweet Dreaming, 54% of the participants show that the Sweet Dreaming indeed comforts.
In Table 2 The difference between a Sweet Dreaming and a Dummy is clear. The respondents that were using the Sweet Dreaming answer the questions on the outcome much more positive then the respondents using a Dummy.
Table 2: The respondents that have indicated to agree on the following words: complete agreement.
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| sleep - play - comforting - soothing |
Some other figures relating to the research results:
- 93% of the respondents fidgets and plays with the Sweet Dreaming;
- 81% of the baby’s sees the Sweet Dreaming as a diversion;
- 64% of the parents find the Sweet Dreaming calming;
- 54% of the parents find the Sweet Dreaming comforting.
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